Privacy Policy

When we say “bet365”, “we”, “us” or “our” in this Privacy Policy, we mean:
Hillside (Sports) LP-a company in Gibraltar (Reg. 118) for Sportsbook products, and Hillside (Gaming) LP-a company in Gibraltar (Reg. 120) for Gaming products.
Both companies are based at Unit 1.1, First Floor, Waterport Place, 2 Europort Avenue, Gibraltar.
We decide how your personal information is collected and used, acting as the “data controller” under European data protection laws.

If you have any concerns, or would like more detail about how we process your Personal Data, you can contact us using [email protected].

Your personal information is not only protected by Bet365’s high standards, but also by law.
The law says we can only use your personal data if there is a good reason, such as:

• To carry out a contract with you;
• If the law requires it;
• If you have given your consent;
• If it is in our legitimate interest;
• If it is in the public interest;
• If it is important for your safety or well-being.

Sometimes we use your personal data because we have a business reason to do so. This is called a legitimate interest. Your data is still protected, and we will not use it in a way that is unfair to you.
If we use your data for this reason, we will let you know:

• That we are doing it;
• What our legitimate interests are;
• How you can ask questions or raise concerns.

In some cases, very strong reasons may mean we need to use your data even if you object.

We make sure your personal data is kept safe and only used for proper purposes.
While you are a Bet365 customer, we keep your data.
If you are no longer a customer, we keep your data only as long as needed to meet legal or regulatory requirements.
Sometimes data may be kept longer if we cannot delete it for technical reasons.

If you do not provide your personal data for our processing, this may prevent us from continuing to provide you with services at the required level. This will prevent your account from functioning, and we will also be unable to protect your account from potential hacking attempts. Failure to provide your personal data may mean that we will be unable to provide you with products or services.

We may collect and use the following information about you:

• Information you provide by filling out forms on the Website or sending us information via the Website or email;
• Records of any communication with us, whether through the Website, email, phone, or other methods;
• Your answers to surveys or customer research we conduct;
• Details of transactions you make with us, through the Website, phone, or other channels;
• Information about your visits to the Website, including traffic data, location, logs, and other communication data;
• When it’s reasonable and does not harm your rights, we may also collect personal data from public sources like internet searches, Companies House, and media broadcasts.

Telephone calls to and from our Customer Contact Centre are recorded for training and security purposes along with the resolution of any queries arising from the service you receive.

If you choose to participate in any of the social features that we provide with our products (such as chat rooms) bet365 may store, record or otherwise process this data.

To find out more about how we use cookies please see our cookie policy.

We may share your personal data within the Bet365 group and with other organisations, such as:

• Law enforcement, regulators, and other authorities;
• Credit reference agencies;
• Fraud prevention agencies;
• Identity verification agencies;
• Sports governing bodies;
• Companies that introduce you to us;
• Third parties you ask or allow us to share your data with;
• Third parties needed to provide products or services you requested.

Depending on the services you use, we might share your data with service providers. If your data is sent outside the European Economic Area (EEA), we make sure proper protections are in place.
We may also share your information with related companies, business partners, or new owners if our business changes hands.

We will only transfer your personal data outside the European Economic Area (EEA) if:

• You have given clear consent, or;
• It is necessary to set up or fulfill a contract with you, or;
• We need to comply with a legal obligation.

When your data is transferred outside the EEA, either within our group or to business partners, we make sure it is protected just as well as inside the EEA by using one of these methods:

• The country receiving your data has been approved by the European Commission as providing adequate protection;
• We use contracts that require the recipient to protect your data to EEA standards;
• We apply standard contractual clauses, binding corporate rules, or other accepted methods that ensure your data is well protected;
• In some cases, the law may require us to share your personal data with a third party, and then we may have limited control over how that party protects it.

We will help you if you want to use any of your rights related to your personal data, including:

• Withdrawing your consent (but this won’t affect any processing done before you withdrew it);
• Making a complaint to a Data Protection Authority;
• Accessing the personal data we hold about you;
• Correcting any wrong or outdated personal data;
• Asking us to delete your personal data;
• Limiting how we use your personal data in some cases;
• Requesting your personal data to be sent to you or another company you choose (called ‘data portability’);
• Objecting to how we use your data when it’s based on our legitimate interests;
• Challenging decisions made only by automated processes and asking for a human review.

For more details or help, you can contact us at [email protected].

This policy, in its current form, is available to everyone on our website. However, we do not rule out the possibility that some points of this policy may be subject to change from time to time.
In case of significant changes, we will try to notify you in advance by email or other means. We will give you enough time to review and understand the changes before they come into effect.
We will not implement significant changes without your explicit consent. If you do not agree to the changes, we may not be able to continue providing some or all of the products and services.