Cookies Policy

Cookies are tiny simple files that a website saves on your computer, phone, or tablet when you visit. For example the next time you go back to the site, the cookies help it remember you and the Bet365 has direct features to offer. Other similar things, like web beacons, pixel tags, small GIFs, or Flash cookies, also store info but in images or plugins. Apps on your phone use something called SDKs to work properly and keep track of some actions you take.

Cookie files are used for the following purposes:

• Strictly Necessary Cookies. Essential for the website to function properly;
• Functionality Cookies. Help enhance and remember your preferences;
• Performance Cookies. Collect information about how the website is used to improve performance;
• Third-Party Marketing/Targeting Cookies/Measurement Pixels. Used for advertising, targeting, and measuring the effectiveness of campaigns.

These cookies are the ones the website really needs to work. They let you use the features you want and make sure the site runs properly. Without them, some parts of the Website just wouldn’t work. Strictly Necessary Cookies help with things like:

• You navigate the Website correctly;
• Deliver content in the best format for your device or browser;
• Route your online requests to the most efficient server;
• Ensure our services are secure and protected against fraud.

The data collected by these cookies includes your IP address, location data, and information that confirms you are logged in. These cookies expire after a maximum of 5 years.

Functional cookies remember you when you come back to our Website. They keep track of the choices and settings you’ve made, so we can make the site and our products better for you. They let us offer little personalized touches that make your experience smoother. You can still use the Website without them, but some features might not work. Functional cookies help:

• Remember your preferences and settings from your last visit;
• Provide information about products you have used on the Website;
• Display relevant ‘related article’ links;
• Collect data: IP address, location, and login status. Functional cookies expire after up to 2 years. Make a step to delete them anytime before they expire.

We collect Google Signals data to improve user experience and for analytics purposes where this feature is enabled.

If you want, you can delete the cookies on your device anytime. You can also stop cookies from tracking what you do on the site by changing your browser’s privacy settings, though every browser does this a little differently. Just keep in mind that removing or blocking cookies might make some parts of the Website not work properly. For example, if ‘session’ cookies are blocked, you won’t be able to log in to your Bet365 account.

More details are kept in the Privacy Policy block.